What is SEO?
SEO is a short term for ‘search engine optimization.’ SEO is a very VERY important aspect of web design as it is the grounding points for your website design.
Do I need it?
of course you need it. Search engines are the browsers or entities which allow users to access websites, and if you do not optimize your website for these, then you may not even appear. This means you lose a lot of traffic to your website and you miss out on views and maybe even $$money$$
How do i do it?
To achieve SEO you may do it yourself, but you need to be quite an expert on it, or at least have a very high knowledge of it; otherwise you could bury your website on at least page 3. It is a very complex subject, and i recommend getting an expert to do this for you, but it is learn-able.
Tips can be found here: http://searchengineland.com/21-essential-seo-tips-techniques-11580
The ways of SEO
You need to think of your website efficiently, because your users are not only reading it, the browser/search engine is also reading it and displaying it. The engines search for content, the effectiveness of it, ease of use, etc.
- You can add in Meta keywords
- Meta descriptions
- consistant domain names
- multi channel optimizing
What you do NOT want to put in your website for engine optimization is KEYWORD STUFFING.
“Keyword stuffing” refers to the practice of loading a webpage withkeywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose)
no buying links, or making a bad un- user friendly, unsafe, website, because that will lesser the experience and send you further back on google or search engines.
follow the rules and you will go far
SEO is very important and should be taken under consideration when you create your website, as it is what drives the views and public to your website.